Posts Tagged ‘Nike’

ONELOVE Spotlight: love.fútbol

Wednesday, August 18th, 2010

As the clock winds down for voting on Nike and Ashoka’s Changemaker competition, we want to get all ONELOVE representers acquainted with love.fútbol. They bring HUGE credibility to the ONELOVE community and right now they need our votes.

click here to cast your vote!!!

Check out the video and read the Q&A to get better acquainted.

LF World Cup Fundraiser Video from Sean Mattison on Vimeo.

What is love.fútbol?

love.fútbol (LF) is a Washington, DC based registered non-profit 501 (c)(3) organization that partners with impoverished communities worldwide to build simple, safe soccer fields for at-risk youth. We envision a day when all children will have a safe place to play soccer.

Since 2007, we have built six fields in diverse ethnic, socio-cultural, and demographic regions of Guatemala. Our seventh field, in the community of Juil, is under construction, and we are currently raising funds for an eighth field, to be built in San Antonio Palopó.

Why soccer?

Across the world, youth face great challenges to playing soccer. They run barefoot in trash dumps, chase balls through sewage and dodge cars in the streets. They play on prohibited land at night when there is enough moonlight. They are desperate and determined to play the game they love.

In their efforts to play they are often injured and, in some cases, killed. Less easy to see, they become frustrated and lose interest in the game. In impoverished communities, where sports are often are the sole escape from the daily struggle with poverty, a loss of interest in athletic pursuits often leads to involvement in gangs and increased rates of drug and alcohol abuse.

love.fútbol fields ensure that children have access to a safe place to play soccer, which is a catalyst for hope, inspiration and personal development. The game teaches these children the teamwork, discipline, communication, and leadership skills they need to escape the poverty cycle.

What makes love.fútbol unique?

1. We believe in play

At love.fútbol, we believe in the power of soccer. A love.fútbol field is a safe and dependable outlet for youth to play and express their passion for the game. The opportunity to play can be the difference that keeps children off the street and on a positive life track. When youth play soccer on a love.fútbol soccer field, our mission is realized.

2. We empower communities

love.fútbol mobilizes communities around their own soccer field projects. We provide financing for raw materials and guidance, while communities organize the project, donate the land and volunteer all labor. The project is in the community’s hands and, as a result, locals have complete ownership. A completed love.fútbol soccer field is more than a place to play – it is a lasting and tangible symbol of community strength.

3. love.fútbol is a means, not an end

A love.fútbol project is a value-added opportunity and a platform for future development. Our fields are a significant community achievement that unifies locals and generates momentum that can subsequently be rechanneled toward new endeavors or harnessed by other organizations. Once our fields are complete, our coalition partners – other social ventures and sport for change organizations – engage the community and continue the latter’s development process using the love.fútbol soccer field as a platform for growth.

What is next for love.fútbol?

love.fútbol is currently working with our seventh community in Guatemala, and we hope to break ground on an eighth field before the end of the year. With the 2014 World Cup on the horizon, we plan to expand into Brazil in time to showcase our work during that tournament. Further, we expect to use the 2014 World Cup as a springboard to expand our operations throughout Latin America and the Caribbean.

How can I support love.fútbol?

There are many ways to get involved with love.fútbol, and a number of actions you can take on our behalf.

We are currently finalists in Nike and Ashoka’s Changemakers “Changing Lives through Football” competition. We are honored to be one of twelve contestants vying for the grand prize – $30,000. The public decides the competition winners by online voting – please help us get out the vote and win!

You can vote here until the competition closes on August 18th. Once you have voted, please browse the comments section and check out our video and photos to learn more about our work!

Outside of this competition, we are currently raising money to fund our eighth project. Contributions of all sizes will help make an immediate difference in the lives of underserved youth in our partner community of San Antonio Polopó. To make a tax-deductible donation, please send a check payable to love.fútbol to PO Box 11056, Washington DC, 20008 or make a secure donation online at www.lovefutbol.org.

For youth team coaches and players, we have recently piloted the love.fútbol for All Team Challenge, a movement for and by the global soccer community to provide right to the game to all youth. Teams interested in learning more about how they can support the construction of love.fútbol fields should contact love.fútbol for All Director Geoff Miller at Geoff@lovefutbol.org

We encourage everyone to follow love.fútbol on facebook and twitter. Also, be on the lookout for the launch of our new and improved website, coming this fall!

Soccer is the world’s game, and love.fútbol’s vision is to address a global demand. We hope you will join us in our efforts to provide all the world’s youth a safe place to play the Beautiful Game.

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VOTE FOR LOVE.FÚTBOL!!!

Monday, August 9th, 2010

We have until August 18th to help our friends at Love.Fútbol in the Nike Gamechangers challenge. Click below to learn more.

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NIKE: WRITE THE FUTURE – FULL LENGTH

Thursday, May 20th, 2010

Nike has released the full length version of “Write the Future” and it is probably the most ambitious, most cinematic World Cup promo in history.  Good stuff.

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NIKE STADIUM VIDEO

Friday, May 14th, 2010

Came across this one on Hypebeast. SO SICK!!! Check it out.

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HOMELESS WORLD CUP: A Call To Action

Monday, April 19th, 2010

by Mona Chatterjee

My first experience with the Homeless World Cup began 3 years ago when I happened upon “Kicking It”, a film chronicling the lives of seven players as they journey to Cape Town 2006 Homeless World Cup and become heroes. The Homeless World Cup, which began in 2003, is an annually held international football tournament uniting and celebrating teams of people who are homeless but have rebuilt their lives through the power of the beautiful game.

I traveled to the HWC in Milan, Italy last year to volunteer with the program and saw first-hand how dramatic the program truly is, meeting players and coaches from all over the world. These people prove that football has the power to help people who are otherwise disadvantaged (whether it is because of drug/alcohol abuse, political exile or poverty) to build up their self-confidence and lead them towards a path for a better future. Numerous players I met have now become leaders in their communities. Some are now coaches for local street soccer outreach programs and even semi-professional football teams. Over 75% of the players worldwide have been reunited with family members, moved into homes and are gainfully employed.

I’d like to briefly introduce you to a few inspirational players.

Michele da Silva represented Brazil at the Copenhagen 2007 Homeless World Cup, winning best female player before going on to be selected to represent Brazil in the national under 21’s women’s team.

Michelle da Silva (right) was selected for Brazil’s national squad

David Duke represented Scotland at the Gothenberg 2004 Homeless World Cup and is now the founder of Street Soccer Scotland that works with 500 homeless people.

Street Soccer Scotland founder David Duke

The HWC has supported and worked with over 30,000 people annually and has generated a force that fosters grassroots football projects throughout the world. Over 60 nations are planning to attend the upcoming HWC in Rio de Janeiro this September to proudly represent their countries. Our current goal at the HWC is to help as many teams/players as possible to attain that goal. There are many HWC volunteers currently raising funds for needy players around the world. I would like to raise as much awareness for the HWC in the United States as possible and, to that end, am spearheading volunteer programs here for anyone who wants to help us coordinate fundraising events and viewing parties for the upcoming World Cup in South Africa to raise money for the HWC.

I am traveling to Finland this June to interview the players, coaches and managers of the Finland Homeless Street Soccer team and see firsthand their national finals. Last year in Milan, I was lucky enough to meet the young players in the Finnish national team and their incredible coach whose own story is beautiful and selfless. Their team was so cohesive and close it brought tears to my eyes on my last day with them. Many countries do not have such well-coordinated and publicly supported homeless national street soccer programs, so my overall goal is to use the Finnish program as a model for those countries struggling to maintain their own or initiate their own programs. And, in further effort to raise money to help send at least one player to the HWC in 2010, I have set up a donations website and blog where you can follow me as I train for the Santa Claus Marathon in Finland at the Arctic Circle and then blog my trip to Finland.

To learn more about how you can get involved and to make donations, please visit my blog:

http://www.justgiving.com/MonaforHomelessWorldCup
monaversusdesserts.blogspot.com

ps – The USA has an amazing team, thanks to the tireless efforts of Street Soccer USA.

About the Author:  Mona is a ONELOVE Ambassador based in Atlanta, GA.

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NIKE PLANTS A 30ft STAKE IN MADRID

Tuesday, February 23rd, 2010

A 30 ft. statue was unveiled yesterday in a quiet corner of Madrid, depicting a stoic Cristiano Ronaldo in his national uniform.  Red and green confetti floated in the streets as Portuguese fans applauded the already deified superstar.

you have to wonder, though.  Is this for real?  Apparenty Nike sponsored the statue, which would explain why he is not wearing the Adidas-sponsored Real Madrid uniform.  If it is real (and the city decides to keep the statue in its place) it will be among the greatest jabs Nike has ever taken at Adidas.  Thoughts?

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FERNANDO TORRES ON THE NEW T90 LASER

Thursday, January 14th, 2010

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GENERATION ADIDAS SIGNS PLAYERS TO MLS AHEAD OF SUPERDRAFT

Tuesday, December 22nd, 2009

Picture 64

4 NCAA underclassment are going pro through the Generation Adidas program ahead of the 2010 Superdraft on January 14th.

Teal Bunbury: This 19-year old sophomore led the Akron Zips on an undefeated streak that ended with a loss to Virginia in the title game.  Bunbury was the highest scoring player in D1 soccer with 17 goals this season.  He was recently named Soccer America’s player of the year.

Dilly Duka: A goal-scoring standout at the 2009 U-20 World Cup, Duka joins Generation Adidas from Rutgers University.

Blair Gavin: A teammate of Bunbury’s at Akron, Gavin trained with the IMG Academy in Florida and has since proven to be one of the most competent midfielders on the U-20 national team.

Jack McInerney: The youngest player to join the Generation Adidas lineup, McInerney was plucked from the U-17 national squad after proving himself worthy in CONCACAF and World Cup competition.  Despite being courted by European clubs earlier in 2009, Generation Adidas seems to have convinced him to give the MLS a chance.

Generation Adidas also signed college seniors Andre Akpan (Harvard’s all-time leading goal-scorer), Zach Lloyd from the Tarheels, and Toni Stall from UConn.

Generation Adidas is an elite youth-development program that began at Nike in 1997 (originally called Project-40) and was taken over by Adidas in 2005.  It is intended to help young players make it to the MLS before graduating from college.  Each player in the program is deemed professional upon induction and can no longer play at the college level.  In turn, Adidas compensates the players and readies them for successful careers in the MLS.  Adidas also pays for completion of college courses at the players’ convenience.

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